Making Survival First: Part 3 - Publishing
At no point did I ever consider traditional publishing for Survival First.
I could point to things like the extractive business model, the petty royalties, the loss of creative control, and the half-assed marketing they would do at best. Nor I didn't think it was a realistic option. I couldn't imagine any serious publisher taking a first-time author without an audience seriously.
But the real reason, as most real reasons for anything, go deeper.
Maybe I'm traumatized from years of job rejection, but I couldn't swallow the idea of selling my work and waiting to be chosen by someone that didn't know or care about me.
Besides, there's spiritual incongruency with publishing a book with the word Rebel prominently displayed and begging for somebody to pick me. If I'm going to take the idea of being a rebel seriously I would have to choose the ultimate act of rebellion and bet on myself. That's the only way for me to win.
There is an important caveat. The real distinction in publishing isn't traditional versus self - it's professional vs amateur. Most self-published books look unprofessional and are destined for history's infinite garbage heap.
Professional publishing - the best of both worlds - was the only option for me. I would retain full creative control, retain maximum royalties, and the self-evident satisfaction of owning my work - all while having the kind of book that would be indistinguishable in quality from something a traditional publisher would do.
Of course this wasn't going to be easy. Professional publishing meant I would have to....do everything professionally. That first meant finding the right people and them paying them lots of money. As of now I've done both. I've recruited the best of the best and I'm paying them well.
In the next parts of this series I'm going to take you through everything I’ve gone through from coaching, editing, book cover design, audiobook production, marketing, and the industry-niche steps to go from a completed manuscript to completed book.
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