Entrepreneurs Don't Fail
and why survival is a choice
The drama and ubiquity of words like “success” and “failure” make them some of the largest words in the entrepreneurial word cloud. But if you spend anytime musing on the idea of "failure" you'll realize that it doesn't make any sense of the context of business.
Businesses don't fail. There is no pass-fail metrics for businesses like there are for exams in school. Nobody sends you a letter saying you can't be an entrepreneur if your business goes under.
Sure, businesses end all the time. But why? Your business doesn't end if it runs out of money. Your business doesn’t end if that product launch or marketing campaign flops. You can sell more stuff, borrow money or get investors. You can even come back from bankruptcy.
Your businesses "dies" when you stop giving it money, time and energy. It dies when you let it die. Conversely, your business lives as long as you choose to keep it alive. You, the entrepreneur, survives everyday you choose to behave like an entrepreneur.
Therefore survival isn't about success or failure. Survival is a choice.
Risk, the main character of my book Survival First is a deep dive into understanding what will make you stop making that choice.
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