Survival first
THE REBEL ENTREPRENEUR’S GUIDE TO RISK, RICHES AND IMMORTALITY
Entrepreneurship
can be
hell
Most businesses fail.
When COVID hit I thought my business would be just another casualty. That didn’t happen. Instead, my business exploded.
Why me? Why was I thriving when so many others were failing?
I had to find out. The freedom I fought for depended on it.
This led me to the obvious questions: Why do businesses fail? What can I do about it?
Survival First is my radical, ridiculous, and relevant four year journey to find out.
Through Darkness, Light
In Dante’s Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs too walk through a hellscape of risk so they may create wealth, freedom, and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape.
Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional realism, and the stories of ordinary entrepreneurs. Readers learn how to not merely confront risk, but dance with it. Inside is the radical-yet-practical RDEE RISK formula presents an eternally applicable framework for avoiding ruin and unlocking riches.
Risk. Uncertainty. Riches. These are the elements of survival. Of creation. Of immortality.
Dare to seek paradise? Come walk with me.
THE REBEL
ENTREPRENEUR’S
GUIDE
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Why was it worth obsessing over risk for 4 years?
Download Survival First Introduction PDF
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Most businesses don’t make it, yet nobody talks about why.
WTF?
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Why understanding risk means understanding opportunity.
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Why risk is more emotional than logical.
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What snooty wine snobs can teach us about risk and it’s many flavors.
Download Chapter 4 here
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Risks are chosen, not managed
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How do we approach surviving in a world we don’t control?
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You don’t control the weather, but you do control how you adapt
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How to prepare for the inevitable crash.
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Reality is a simulation with monkeys at the control panel. Now what.
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Business runs like a machine. Here’s how to make sure that machine doesn’t break.
&
WTF is a business model and why do they not work?
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Are you a product person or a market person?
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Why competition isn’t real, and what is real instead.
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Why you shouldn’t market like a crackhead.
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Why I Love Lucy is the key to all business operations ever.
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You don’t control people, but you do take on their problems.
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Complex tools. Complex problems.
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People like hacking shit.
Download Cybersecurity Risk here.
(I realize this is a funny request, there is no sketchy shit in this file).
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Turns out people like suing people.
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Non obvious ways to think about money as a small entrepreneur.
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Why you are the biggest risk to your business, and why Einstein is an idiot (and so are you).
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What happens when you’re gone?
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What happens when you take too much from your business?
Download Vampire Risk here.
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What happens when your business takes too much from you?
Download Burnout Risk here.
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Why your relationship with your business is the most important risk.
Download Relationship Risk here.
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Why growing your business can break it, and how to avoid it.
Download Growth Risk here.
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wow, what a ride.
Download Survival First Conclusion here
“Never heard of him. Did not read.”
—Major Media Outlet
“Didn’t say “crush it” once! NOT ONCE! 1 STAR.”
— Annoying Internet Influencer
“I came in thinking I was reading a business book, and now I’m crying to my therapist. 4 stars.”
— Entrepreneur who recently discovered feelings
“Survival First lacks academic rigor and instead relies on pedestrian logic. The author’s vulgarity constitutes literary vandalism, and he suffers from the admirable delusion of comparing himself to the great Dante Alighieri. 2 stars.”
— Pompous Academic
“The spiritual successor my Divine Comedy deserves! 5 stars.”
— Dante Aligieri’s ghost
“Better than ayahuasca. 5 stars.”
— Burnt-Out Millennial Entrepreneur
“Reading Survival First saved me from making a lot of stupid decisions. Thank God I found this book. 5 stars.”
— Relatable, Down-to-Earth Entrepreneur
MEET The
Author
ALEXANDER CONCEPCION first learned to love books from his Cuban-American parents in Miami, Florida. After burning his college diplomas, he moved to Texas, stumbled into real estate, and became one of Texas’s top producing (and only taco-themed) independent brokers despite working part-time hours.
The rest of his time is spent studying history, playing disc golf, hosting extravagant dinner parties, and romping around the world. He lives and eats tacos in East Austin, Texas.
